Filming the Bottega Girls is as fun as it looks.
So many of our projects are internal corporate videos, or are used in campaigns that aren't easy to view online. We are extremely pleased to able to showcase one of our most visually arresting pieces: Bottega Clothing's branding centerpiece.
Katie Cline Ellis, Bottega's owner, came to us because she wanted a video that didn't just show the clothing. She wanted to tell the story of how Bottega came to be, and why it's so different from other stores. She wanted a film that showed Bottega's culture.
Authenticity has become such a buzzword lately that I hardly like to even utter it. But authenticity is important for a reason. It's what people can connect with. And they know when something isn't authentic. The Bottega story rings true because the people in this video aren't paid talent. We wanted the same people you might see when you walk into the store. We filmed the people living the culture every day when they help customers look their best.
Lucky for us, part of the Bottega culture is having fun. Not only does this video look great, but it was a blast to shoot. Thank you Katie and the rest of the Bottega Girls for letting us tell your stories!